Founded in 2024 by husband-and-wife Ankit and Ami Desai, Project Mira exemplifies their dedication to revolutionizing the commercial beauty industry. With Ami’s extensive background in finance and Ankit’s expertise in healthcare, they bring a distinctive perspective to the brand. Ami’s childhood experiences in India, deeply inspired by Mirabai a legendary figure known for her pure beauty, simplicity, and deep devotion to Lord Krishna have profoundly shaped the brand’s ethos. Mirabai’s story, introduced to Ami in school, and her natural way of life not only influenced Ami’s values but also laid the foundational philosophy of Project Mira. The connection was further deepened by Ami’s early exposure to her mother’s homemade body oils and scrubs, which were notably earthy and pure.

Who is Mira Bai?

Project Mira is named after the iconic Mirabai, a 16th-century Rajput princess and mystic poet from Rajasthan, known for her devotion to Lord Krishna. Raised with a royal education in music, politics, and religion, she defied societal norms by renouncing her life of luxury to pursue spiritual devotion. Her songs of love for Krishna resonated deeply across India, using simple, everyday language to convey profound emotions. In a time when women’s voices were often silenced, Mirabai’s courage, talent, and independence made her an enduring symbol of empowerment. Mirabai’s fearless pursuit of authenticity mirrors our brand’s ethos, encouraging personal transformation through purity and simplicity. Just as she broke away from convention, Project Mira combines traditional wisdom with modern skincare, fostering a self-care journey that nourishes body and soul. The term Project reflects our dedication to continuous innovation, honoring Mirabai’s legacy while nurturing a path toward personal well-being.

Our Mission

Project Mira’s mission is to reconnect individuals with the timeless beauty of natural products, inspired by the elegance and grace of Mirabai. The brand is dedicated to crafting high quality, natural body products that celebrate cultural heritage, instill a sense of pride in one’s roots, and promote a holistic approach to personal care. Through these products, Project Mira aspires to inspire confidence, foster a love for heritage, and contribute to a healthier, more conscious community

Our Vision

Project Mira envisions a world where every individual, regardless of age, proudly embraces their heritage and natural beauty. The brand aims to be a beacon of tradition and wellness, influencing lifestyles across generations. It's vision is to create a global community that recognizes and celebrates the transformative power of natural products, making Project Mira an integral part of a vibrant and sustainable way of life.

Our Brand Values

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Ethical Sourcing

We are committed to sourcing ingredients sustainably and ethically, ensuring that its products are made with respect to both the environment and human rights.

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Quality & Integrity

We craft each product with exceptional care, using only the finest ingredients to ensure superior efficacy and ethical transparency. This guarantees that all our products are not only effective but also completely trustworthy.

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Clean Beauty

We prioritize your health and safety by excluding harmful chemicals such as parabens, sulfates, phthalates and impure mineral oils from our products.

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Cultural Heritage

We draw inspiration from the rich Indian traditions and the inspiring legacy of Mirabai, infusing our products with deep cultural significance.

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Small-Scale Production

We prioritize quality and freshness by producing our products in small batches.This approach not only aligns with our commitment to reducing waste but also ensures the integrity of each product

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Charitable Contributions

Aligned with our vision for a healthier world, Project Mira donates a portion of all profits to charity. This not only embodies our commitment to doing good but also enables you, to participate in these positive actions.